The Performance Company is thrilled to announce the successful acquisition of Showoff Imports, a prominent European distributor based in the Netherlands, specialising in performance car parts and accessories.

This strategic move solidifies The Performance Company’s commitment to expanding its market presence in Europe, providing exceptional products and service to the automotive trade across the region.

Showoff Imports has established itself as a key player in the European automotive aftermarket industry, known for its extensive range of top-quality parts and accessories. The acquisition by The Performance Company will combine the strengths and expertise of both companies, allowing for enhanced product offerings, improved distribution channels, and an elevated trade customer experience.

The Performance Company’s acquisition of Showoff Imports marks a significant milestone in its mission to become a global leader in the automotive industry. With a shared vision of providing the industry with the highest quality products, this partnership reinforces The Performance Company’s commitment to driving innovation, expanding market reach, and delivering unparalleled value to its customers.

The integration of Showoff Imports into The Performance Company’s network will enable trade dealers to access a broader selection of cutting-edge automotive components, ensuring enthusiasts have access to the latest advancements in performance and aesthetics.

Customers can expect a seamless transition during the integration process, with minimal disruption to service and operations. The expanded product portfolio will be made available through The Performance Company’s established network of authorised dealers and distribution centres across Europe. Showoff Imports’ existing customers can look forward to continued support and access to an even broader range of automotive solutions.