Our Company.

Established in 2004, The Performance Company is a trade only distributor of performance and tuning products to the automotive aftermarket. We aim to provide the best service, brands and price to our dealer network.

We supply our products to a wide range of companies comprising of specialist tuners, high street stores and mail order retailers. You will find our brands in over 1,000 outlets across the UK and beyond.

Join us on the road to success…

For us it is vital to acknowledge our journey. It is important for us to remember our history but most importantly to focus on our future. We have come a very long way since 2004 and we have no desire to slow down. Join us as part of The Performance Company network and family as we continue to push limitations and move forward!

#BETTERTHANDIRECT.

Better than direct isn’t just a catchy hashtag, it is a reflection of everything we do at The Performance Company. Most of our suppliers will admit that the service we offer as a trade only wholesaler is better than buying direct from the manufacturer, they exist to manufacture and we exist to deliver!

#WEDELIVER.

We are exclusive distributors in the UK for over 10 manufacturers and chosen distribution partners for many more.

Find out why we are the UK’s leading trade only wholesaler today by registering with us for a trade account and gain access to some of the best brands in the aftermarket.

A Brief History of The Performance Company.

  • 2004-2005

    •Company formed

  • 2006-2009

    •Moved to larger premises in Creaton
    •V-Maxx exclusive UK distribution
    •Remus car exhausts exclusive UK distribution
    •Goodridge distribution

  • 2010-2013

    •Moved to larger premises in Wellingborough
    • Passing of company founder
    •Ultra Racing exclusive UK distribution

  • 2014-2015

    •EBC Brakes distribution
    •Forge Motorsport distribution
    •AirRex exclusive European distribution
    •Liberty Walk exclusive European distribution

  • 2016-2019

    •P3 Gauges exclusive UK distribution
    •Powerflex distribution

  • 2020-2021

    •Remus motorcycle exclusive UK distribution
    •Prazis exclusive UK distribution
    •Steinbauer exclusive UK distribution for EV tuning
    •Airlift Performance distribution
    •Null-Bar Distribution
    •Turbosmart Distribution

  • 2022-2023

    •Perfco Performance unveiled as our own brand
    •Brembo Official Partner
    •European Expansion with Acquisition of Showoff Imports

  • 2024-2025

    •K&N Distribution
    • Tillett Racing Seats Distribution

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The Performance Automotive Aftermarket Association is a trade only organisation comprising industry leading companies that manufacture, distribute and provide performance parts or services for the European automotive aftermarket sector. Its members represent the major performance aftermarket manufacturers, distributors and retailers in the UK.

See paaa.com for full information.